PanaSea
Sustainable farming on the ocean floor.
Role:
Strategy
Branding
Design
UX/UI Design
Wordpress Development
Overview
PanaSea is changing the world (literally) by building a sustainable, commercial aquaculture facility off the coast of Panama. We entered the picture right at the beginning, helping co-founder and CEO Dave Grossman develop the branding, website, prospectus and collateral to attract investment.
Brand Identity
The inspiration for PanaSea is Sustainable & Honest with a modern minimalism feel. The Sans-serif font creates a clean, scientific look while the icon evokes a medical cross made out of sea cucumbers.
Each color represents an aspect of the ocean and creates an environmentally friendly tone while also being professional and creating trust.
R2 G119 B161
C88 M45 Y21 K1
#0277a1
R92 G190 B125
C64 M0 Y69 K0
#5cbe7d
R90 G91 B92
C63 M53 Y54 K27
#5a5c5b
R166 G226 B247
C31 M01 Y2 K0
#a6e2f7
R242 G149 B114
C6 M48 Y56 K0
#e89572
R154 G228 B195
C37 M0 Y31 K0
#9ae4c3
Collateral Design
Sea cucumbers are a difficult topic to educate an audience on. Working with the PanaSea team, we developed multiple pieces of collateral including infographics, investor pitch decks and ebook pages.
Web & UX/UI
In designing and building the first PanaSea website, we took a minimalist approach to allow the the information and imagery to flow in a clean, approachable user experience.
