12 Laws of Sync
A comprehensive platform designed for aspiring sync artists.
Role:
Strategy
Branding
Design
UX/UI Design
Video Production
Content Development
Overview
Music plays a crucial role in media consumption, providing increased opportunities for musicians. Drawing inspiration from co-founder Josh Collum's fifteen-plus years of experience in sync, "The 12 Laws of Sync" equips musicians with the skills to break into the industry. Our team created the branding, website, videos, workbook, and poster, all included in the course.
Brand Identity
Sleek and modern, with bold typography and a color palette that exudes confidence and creativity. The imagery used throughout emphasizes the importance of music in media, with visuals that convey both emotion and technical precision.
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Content Development
We aimed to create a casual and engaging learning experience through the videos of “The 12 Laws of Sync.” Shot in high-definition with attention to lighting and framing, the videos feature co-founder Josh Collum sharing his expertise in a conversational manner. The editing process included on-screen graphics and B-roll footage to keep the videos interesting and engaging, resulting in a feeling of intimacy and connection between Josh and viewers.
Web & UX/UI
We evaluated a long list of learning management systems (LMS) to find the best fit for class management and user experience. Using the LearnWorlds platform, we built 12LawsofSync.com to host the main course, manage subscriptions and scale for future classes.
