Patagonia has developed a rock solid brand reputation

“Brand” is not a dirty word

If you feel that term marginalizes your business or your product or your art, consider this...

Good communication matters for creatives.

Bad design doesn’t come from bad designers; it is often a result of poor communication

As a creative professional, mastering the art of interpersonal communication is crucial for retaining and attracting clients.

how is ice sculpting like AI?

We’re all ice sculptors now

A different way to think about artificial intelligence tools...

Design is how it works

“Design is not just what it looks like and feels like. Design is how it works.”

great artists influence

Great artists don’t steal, they influence

Think of the last time you were truly inspired to create something.  Chances are, that inspiration was the direct result of taking in something you absolutely loved.

how to work from home

How to work effectively from home

As a company Realistic has always operated under a remote model. Before we had offices we worked solely from our homes, so we know a thing or two about how to have a successful work-from-home environment.